This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase on yowfishing.com.

PERSONAL INFORMATION THAT WE COLLECT

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies on your device. In addition, when you browse the site, we collect information about the individual web pages or products you display, the websites or search terms that refer you to the site, as well as information about how you interact with the site. We refer to this information automatically collected as device information.

We collect device information using the following technologies:

- "Cookies" are data files placed on your device or computer and often include a unique and anonymous identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.

- "Log files" track actions that occur on the site and collect data, including your IP address, browser type, ISP, landing / exit pages, and timestamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you navigate the site.


In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information, including your name, billing address, shipping address, payment information (including card numbers credit), the e-mail address and the telephone number. We refer to this information as "Order Information".


When we talk about "Personal Information" in this Privacy Policy, we are talking about both device information and ordering information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the order information we collect to fulfill all orders placed on the site (including the processing of your payment information, the organization of shipping and the provision of invoices and / or order confirmations) . In addition, we use this ordering information for:
Communicate with you
Filter our orders for potential risks or fraud; and
When this is in accordance with the preferences you have shared with us, you provide information or advertisements relating to our products or services.

We use information about the devices we collect to help us detect potential risks and fraud (especially your IP address), and more generally to improve and optimize our site (for example, by generating analysis of how our customers navigate and interact with site, and evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store. To learn more about how Shopify uses your personal information, visit https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site. To learn more about how Google uses your personal information, visit https://www.google.com/intl/en/policies/privacy/. You can also disable Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to protect our rights. in any way.


As described above, we use your personal information to provide you with targeted advertising or marketing communications that may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how -does-it-work.

You can disable targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can disable some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.

DO NOT FOLLOW
Please note that we do not change our site's data collection and usage practices when we see a Do Not Follow sign from your browser.


YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us via the contact details below.

In addition, if you are a European resident, we note that we process your information in order to fulfill any contracts we may have with you (for example, if you place an order on the Site) or otherwise pursue our legitimate business interests listed above. In addition, please note that your information will be transferred outside of Europe, including Canada and the United States.

CONSERVATION OF DATA
When you place an order on the site, we retain your order information for our records, unless and until you ask us to remove that information.


CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT
For more information about our privacy practices, if you have any questions or would like to make a complaint, please contact us by e-mail at contact@yowfishing.com or by e-mail using the information provided below. below:

7 Coronation Road, Dephna House, 
London
NW10 7PQ
UK